Digital Marketing
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Design, build and maintain our social media presence.?
- Optimize content – provide meta data, body content, internal linking recommendations (template led or on individual page by page basis as required).
- Link profile analysis – measure quality and relevance of back link/social profiles.
- Keyword research – produce comprehensive keyword reports and summarize opportunities for clients.
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Plan, execute, and measure experiments and conversion tests.
- Collaborate with internal teams to create landing pages and optimize user experience.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Brainstorms new and creative growth strategies through digital marketing.
Skills
- Proven working experience in digital marketing.
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing landing pages and user funnels.
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
- Experience in setting up and optimizing Google Adwords campaigns.
- Candidates who have a technology background and understand core technical areas will be an advantage.
Job Category: Digital Marketing
Job Type: Full Time
Job Location: Bengaluru